第十五屆中外會展投資合作洽談會（EIIE）定于2026年7月14日至15日在北京舉辦。本屆大會由國際會議中心協(xié)會（AIPC）與《中外會展》雜志社聯(lián)合主辦，預計匯聚亞洲各地1200余名會展行業(yè)領軍人士。當前，中國與東南亞、中亞地區(qū)的區(qū)域聯(lián)系持續(xù)深化，會展領域合作活力十足。依托區(qū)域會展經(jīng)濟一體化發(fā)展浪潮，以及《中外會展》雜志30年深耕行業(yè)積淀的經(jīng)驗與資源，中外會展投資合作洽談會已成為各方交流對接的重要橋梁，區(qū)域會展行業(yè)合作前景廣闊、潛力巨大。

The 15th Expo Investment Fair for International Exhibition Cooperation (EIIE) is scheduled to take place in Beijing from July 14 to 15, 2026. Co-hosted by the AIPC and China International Conference & Exhibition magazine (CICE), this edition is expected to bring together over 1,200 MICE industry leaders from across Asia. At a time when China’s regional ties with Southeast Asia and Central Asia continue to deepen, cooperation in the MICE sector is brimming with vitality. Riding on the momentum of regional exhibition economy integration and 30 years of deep industry expertise and accumulated resources, EIIE has become a vital bridge for exchanges among all parties, and regional MICE industry cooperation holds tremendous potential.

大會依托全國各級行業(yè)協(xié)會、亞太地區(qū)會展從業(yè)者、優(yōu)質(zhì)專業(yè)會議承辦機構采購商等深厚行業(yè)資源與影響力，持續(xù)吸引亞太核心市場的頂尖會展專業(yè)人士參會。作為連接中國內(nèi)地商務會展市場與整個亞太地區(qū)的高端核心平臺，大會匯聚海量主場采購資源，是業(yè)界開展戰(zhàn)略合作的優(yōu)質(zhì)選擇。

Tapping into the deeply rooted, highly influential community of industry associations, MICE professionals and elite PCO buyers, large-scale touring exhibition and conference projects, EIIE continues to draw top-tier MICE professionals from the region’s key driving markets. As the undisputed premium gateway bridging local business events and the broader Asia-Pacific, the solid pillar with abundant host buyer choices makes EIIE remain your most strategic asset.

本次大會為期兩日，現(xiàn)場設有高端標準展位，打造專屬洽談交流空間。參會方可自主布置展示區(qū)域，全方位呈現(xiàn)創(chuàng)新成果與特色優(yōu)勢。組委會將邀約經(jīng)過嚴格篩選的國際會展業(yè)內(nèi)嘉賓到場對接，助力參會方實現(xiàn)高效曝光。

EIIE provides a 2-day exhibition area negotiation space. You can tailor your setup to demonstrate your innovations exactly the way you envision. We will bring a vetted delegation of international MICE and event professionals directly to your doorstep for maximum exposure.

大會全程推行精準對接+實景展示一體化服務模式：精準商務匹配工作在會前便全面啟動，專業(yè)買家邀約團隊保障每一場交流都務實高效?，F(xiàn)場設置專項“一對一”精準商務配對環(huán)節(jié)，往屆活動已促成300余項合作意向達成；會后還將持續(xù)跟進對接事宜。同時，組委會可為重要貴賓提供定向邀約服務，全力推動合作落地。本屆大會參會人員中，行業(yè)決策層占比達90%，是一場重實效、高價值的行業(yè)盛會。

The event adopts a full-process matching and demonstration service model: Precise connections begin well before EIIE. The host buyers invitation team ensures every conversation counts. We feature dedicated face-to-face targeted business matchmaking sessions, which have proven successful with more than 300 intentional cooperations at EIIE 2026. There are continuous post-meeting cooperation follow-ups. Meanwhile, the organizing committee also offers targeted invitation services for VIP clients, striving to facilitate the implementation of substantive cooperation. With 90% decision-maker attendance, EIIE delivers the gold standard for high-value, outcome-driven results.

作為亞太地區(qū)年度標桿會展活動，本次洽談會也是研判行業(yè)發(fā)展趨勢、開展國際合作的重要交流平臺。今年大會特邀多位行業(yè)大咖登臺分享，圍繞全球會展貿(mào)易、產(chǎn)業(yè)鏈布局、行業(yè)創(chuàng)新、市場需求變革等核心議題，深度解讀重塑行業(yè)格局的關鍵力量?；顒悠陂g還安排豐富的商務交流環(huán)節(jié)，各國商會、行業(yè)協(xié)會及亞太各地場館代表團齊聚一堂，分享經(jīng)驗、深化合作。

As the region’s flagship annual gathering, EIIE serves as a crucial forum for exhibition theme trends and international collaboration. This year’s programme features a dynamic line-up of strategic speakers who explore the major forces reshaping the industry, from global exhibition trade and supply chains to industry innovation and evolving client needs. Interspersed with networking, national chambers of commerce, associations, and Asia-Pacific venue delegations meet to exchange insights and reinforce partnerships across the region.

本屆洽談會國際化底蘊深厚，往屆參會嘉賓已覆蓋全球60個國家和地區(qū)。憑借《中外會展》雜志社的全球傳播網(wǎng)絡，以及與國際展覽業(yè)協(xié)會（UFI）、國際會議中心協(xié)會（AIPC）等頂尖行業(yè)機構的長期深度合作，大會在全球會展領域擁有廣泛影響力。我們誠摯邀請海外會展業(yè)界同仁蒞臨參會，共享區(qū)域會展合作與發(fā)展紅利。

EIIE has a deep-rooted international character; previous editions have welcomed participants from 60 countries and regions around the world. Thanks to the global communication matrix of China International Conference & Exhibition and long-term cooperation with top industry organizations such as UFI (the Global Association of the Exhibition Industry) and AIPC (the International Association of Convention Centres), the Expo Investment Fair enjoys extensive influence in the global MICE industry. We sincerely welcome overseas MICE professionals to attend the event and share in the dividends of regional MICE cooperation and development.

作為全球會展行業(yè)年度旗艦活動，中外會展投資合作洽談會也是業(yè)內(nèi)人士拓展市場、交流思想、締結合作的優(yōu)質(zhì)平臺。在此，我們熱忱歡迎全球各地會展機構、場館運營方、綜合服務商及活動策劃組織單位齊聚大會，共尋商業(yè)機遇，攜手推動全球會展產(chǎn)業(yè)協(xié)同發(fā)展。

Furthermore, the annual flagship EIIE is renowned as an outstanding platform for global MICE colleagues to expand markets, exchange ideas, and foster cooperation. We cordially invite MICE institutions, venue operators, service providers, and event organizers from around the world to come to EIIE to jointly seek business opportunities and work together to promote the coordinated development of the global MICE industry.

編輯：韓明強

審稿：裴   峰